In this guide we'll cover the basics of SEO. Please keep in mind that SEO is complex and ever-changing. It can therefore never be considered finished.

What is SEO?

SEO stands for Search Engine Optimization. It is the process of increasing the traffic to your website through organic (not paid) search engine results. Search Engines are basically answer machines that scan and catalogue all the content available on the Internet and match the most relevant ones with a query.

Here is a simple video that explains the essence of SEO.